Brandjacking is among the most common forms of cyberattacks globally.

Twenty percent of consumers collectively lost more than $2.6 billion in 2022 due to imposter scams, according to U.S. FTC Consumer Sentinel Network’s data book. Brandjacking, also known as website impersonation, draws users to fraudulent copies of an organization’s website to trick them into revealing personal and financial account information, which is then used to steal their identities and funds. This has major costs in organizational reputation, customer service workload, customer trust and loyalty - and even customer reimbursement.

Current solutions to this problem are sub-optimal.

These are mainly Threat Intelligence tools which detect the existence of fake sites based on scanning the web, then work to take them down. This process is lengthy, leaving the organization and its customers exposed for a long period of time. During that time the only way for the organization to learn about a brandjacking attack is through disgruntled customers. And even so, the organization remains unaware of the real scope of the attack - which customers fell victim to the assault, and how much damage was done.

Memcyco’s out-of-the-box solution

Is based on an agentless Proof of Source Authenticity (PoSA™) technology that delivers Zero Day protection and real-time detection, helping to identify the attacks at the point of impact. PoSA™ provides organizations with full details of the attempted attack session, to ensure complete visibility. It is also the first technology that issues a Red Alert to the organization’s end-users/customers in real time, when they navigate to the spoofed website. PoSA™ uses artificial intelligence to study behavioral patterns in order to identify and alert organizations when irregular activity occurs.

Digital Watermark

PoSA™ also includes a digital watermark displayed on the organization’s actual website that reassures customers of the website’s authenticity. Organizations can easily integrate the watermark into their website and allow their customers to tailor it to their needs with their own secret, so that it is instantly recognizable and impossible to forge. This cultivates a secure environment and affinity for theorganizations’ customers, promoting digital trust.

Business values

Memcyco minimizes the cost of damages to both organizations and their customers, reducing customer education efforts, decreasing the snowball effect that prevents customers from interacting with digital environments, and boosting organizational reputation, as well as digital trust between the organization and its customers.